Party At The Mall

TYPE: EVENT

ROLE: CREATIVE AND EXECUTIVE DIRECTION AND PRODUCTION

This is the video of the third edition of the lifestyle and fashion event Party At The Mall, co-created and directed by my former creative studio Bubble Assessoria Criativa. PATM became the most important event in the retail industry in Brazil winning the prize for “Best National Retail Event” from the ABRASCE - Brazilian Association of Shopping Malls. Its model and concept was copied and expanded to other shopping malls in the country.